Watching spiders – they don’t need to understand Empathy!

So there it is – just outside my window – a garden spider, of the larger variety. And I notice 3 things: how perfectly it creates its web; how easily flies get caught in it; and the speed at which it moves from the centre of the web to wrap up the ensnared prey. Two things occur to me in relation to Sales.
First, if you want sales or contacts, you’ve got to have a device for getting them. You have to create something that’s going to work!
Second, when something does come within your ‘catchment’ you have to move fast to capitalise on it. (It’s amazing how fast the spider moves across its web without getting caught up itself)
When I think about my own sales experience over 30 years, I realise that I’ve done both. At times I’ve had superb sales mechanisms for generating business and at other times I’ve been in a muddle with leads and lacked the enthusiasm or drive to follow them up. My understanding of my Empathy Styles profile (see helps me to see what happens.
Of the 7 Empathy styles, I’m a high in Normal, Double-Checker and Artist. Now, we know that these are very powerful underlying drives and as such they’re not logical, they’re emotional. And when I allow myself to be taken over by them, I can find myself worrying whether it’s the right thing to do (the Normal); whether I can do it (the Double-Checker); and whether I can do it perfectly (the Artist). Anyone of which can halt my progress immediately, if I let it.
But when I go back to my training in sales then I pick up the phone, start making contacts, get on with it, and in no time can inspire myself to keep going. Then something really magical happens. I start generating business!
So my invitation is for you to notice your Empathy Styles profile (your emotional drives), but don’t let it rule your life, particularly your sales or business life. Instead follow the spider’s example, which knows how flies behave and builds its web accordingly. Notice how other people get ‘caught’ in their own Empathy Styles and allow themselves to be driven by their emotions. With a greater understanding of Empathy Styles you can understand yourself better and more importantly can realise how to appeal to your prospects, emotionally, which is ultimately what appeals to us all.